Rachel Pedersen
Art Director | Brand & Campaign Design | Lifestyle, Consumer, EdTech & SaaS | Integrated Marketing & Storytelling
- Role
- Lyonstreet Design, Principal at Marmot
- Location
- Sonoma, CA, US
- LinkedIn followers
- 500 followers
About Rachel Pedersen
I’m an Art Director with 20+ years of experience creating brand identities, packaging…
Experience
Lyonstreet Design, Principal
Jan 2018 — Present · San Francisco, CA, US
Lyonstreet Design is a dedicated creative partner, bringing brands to life through expert art direction and design. Our work spans digital marketing, brand strategy, and positioning to multi-disciplinary design. We collaborate with startups and established brands alike, crafting identities, packaging, corporate collateral, retail environments, web design, email campaigns, and social media campaigns. While much of our work is with retailers and hospitality markets, we are especially passionate about partnering with non-profits, education-focused organizations, and B Certified Corporations. Our clients include Once Upon a Farm, Grove Collaborative, Williams-Sonoma, Inc, Pottery Barn, Sterling Brands, Auberge Resorts, Chronicle Books, StudySync Education, Close the Gap CA, CamelBak, and the California Water Environmental Association.
Education
California College of the Arts
Bachelor of Arts - BA, Graphic Design
2001 — 2004
Wesleyan University
Bachelor of Arts - BA, Political Science and Government
Skills
- Adobe Creative Suite
- Graphics
- Art Direction
- Fashion
- Brochures
- Graphic Design
- Packaging
- Creative Direction
- Brand Development
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