Rachel Odling

Graduate Trainee (Marketing & Pr) @4th & Reckless

Manchester, GB

Supporting across all aspects of marketing to ensure successful campaign delivery for each collection. Campaigns- Manage the marketing calendar and critical path to align with all departments within the business- Assist in preparation and execution of shoots including budget management and itinerary planning- Work with merchandising department to ensure timely delivery of samples to shoot in line with launch deadlines- Communicate with suppliers such as shoot locations, model agencies and production personnel - Co-ordinate imagery for wholesale partners to create deliverables for key accounts- Innovate and pitch new ideas to enhance brand visibility and positioning PR & Communications- Assist with overall influencer outreach, managing relationships and seeking new opportunities- Execute gifting programs for each collection and BAU securing strong UGC content- Maintain influencer and gifting reports to inform ongoing strategy- Support the co-ordination of events, assisting with logistics and ensuring task completion on timeWebsite- Write and edit engaging copy for digital materials including collection page descriptions, product descriptions, customer care platform content and social content- Work closely with SEO lead to ensure all copy is on-brand, consistent in style and tone, and optimised for the target audience- Review content best practices with wider team for sales consistency and growthSpecial Projects- Manage the delivery of special projects within marketing, including CRM initiatives, new website features and retail activations- Prepare and deliver regular updates using internal project management tools, mitigating impact of delays wherever possible - Conduct competitor analysis to report to CEO and SLT in internal meetings

Peter Symonds College

High School, Business Studies, English Language & Literature and French

Tallinn University

Summer School, Russian Language

The University of Georgia

Semester Abroad, BA English & History

Condé Nast College of Fashion & Design

Pre-Degree Short Course, Fashion Business and Media

University of Liverpool

Bachelor of Arts - BA, English and History