Rachel Oderinde
Athlete Marketing @Gymshark
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WORK HISTORY
Athlete Marketing @Gymshark
Working and building relationships with our top athletes and creators across key regions including the United Kingdom, France, The Netherlands, Germany and Australia- Supporting on our iconic LIFT events, working our athlete experiences, event executions alongside athlete and creator management- Identifying and onboarding new creators, nurturing long-term relationships and supporting brand initiatives- Developing and executing creative marketing strategies for product launches, gifting and brand campaigns, with maximum engagement- Ensuring smooth collaboration and seamless experiences between our creators and the brand through an array of communications- Working with cross-functional teams to execute flawless campaign rollouts and new product launches- Overseeing creator\'s 365 acceleration in areas including production shoots, campaign opportunities and event attendances - Utilising analytic tools and KPIs to analyse and continuously refine talent strategy.
EDUCATION
St. Paul's Catholic Secondary School
Business and Science studies (In combination with EPQ)
Aston University
Business and Management, Business, Management, Marketing, and Related Support Services
ABOUT RACHEL ODERINDE
My passion for storytelling, marketing, and partnerships all began in track and field as…
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