Rachel Kogan
Coordinator, Franchise Management & Brand Marketing, Universal Pictures @NBCUniversal
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WORK HISTORY
Coordinator, Franchise Management & Brand Marketing, Universal Pictures @NBCUniversal
Los Angeles, CA, US
Development and execute high-impact marketing campaigns for major films by developing creative, interactive activations, photo-ops, digital integrations and co-branded spots- Collaborate with international and cross function teams on numerous projects such as distribution tracks to streamline operations- Implement strategic promotional tactics such as targeting diverse audience segments to improve engagement on numerous films- Create and present pitch decks for scenario leadership including CMO and filmmakers- Understand the complexities of NBC’s asset distribution systems, mastering its functionalities, collaborated with other teams, and ensured seamless functionality before sensitive assets was sent to partners- Managing all aspects from creative approvals with partners to overseeing activations across various platforms and channels- Sample Projects Include: Super Mario Bros, Fast X, Migration, Argyle, The Fall Guy, Despicable Me 4, Twisters
EDUCATION
California State University, Northridge
Bachelor's degree, Economics
UCLA Anderson School of Management
Master of Business Administration - MBA
California State University, Northridge
Bachelor's degree, Marketing
ABOUT RACHEL KOGAN
Experienced Marketing, PR and and Fan Engagement Professional with a demonstrated history…
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