Rachel M.
Vip, Ticketing & Experiential Marketing @Warner Music Group
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WORK HISTORY
Vip, Ticketing & Experiential Marketing @Warner Music Group
London, GB
Delivering global VIP and experiential initiatives for WMX artists. Acting as a central operational link between promoters, labels, and senior leadership to ensure seamless tour & experiential execution.Touring & Onsale Operations: Managed the setup for international presales and general onsales, coordinating with promoters to ensure ticketing accuracy for high-profile tours including Twenty One Pilots, Melanie Martinez, and KALEO.Customer Service Infrastructure: Spearheaded the end-to-end customer service operation for global tours, most notably for Oasis: Live 25; built the workflows and response strategies that maintained brand reputation under extreme volume.Network Growth & Partnerships: Proactively sourced and secured new leads with external agencies and brands, successfully broadening the team’s network and opening doors for future collaborative initiatives.VIP Field Operations: Briefed and managed on-the-road VIP Representatives, acting as the primary point of contact for VIP logistics.Merchandise & Supply Chain: Liaised with merch production teams to curate VIP merchandise and oversee artwork approvals, ensuring delivery and quality control for every tour date.Strategic Support: Partnered with senior leadership on resource allocation and reporting, providing ticket sales updates and operational insights to drive project success.Key Artist Campaigns: Oasis: Live 25 | Melanie Martinez | Twenty One Pilots | KALEO | Nessa Barrett | New Years Day
EDUCATION
King's College London
BA (Hons) Religion, Philosophy & Ethics, Theology and Religious Vocations
ABOUT RACHEL M.
I am a Project Management and Experiential Marketing professional dedicated to bridging the gap between creative vision and operational excellence. Currently at WMX (Warner Music Experiences), I focus on International Ticketing and global VIP operations, ensuring high-stakes experiences are delivered with precision.My career has been built within the world’s most influential music and tech brands including Live Nation, DICE, and Sofar Sounds. Whether it\'s a global artist campaign or an intimate live show, I specialise in navigating the complexities of multi-stakeholder environments to create meaningful audience connections.As a PRINCE2® Certified professional, I bring a structured approach to my work. I enjoy the challenge of managing moving parts and fostering cross-functional collaboration to bring experiences to life.Core Expertise:Project Coordination: PRINCE2® Methodology, Timelines & Deliverables, Stakeholder Communication.VIP & Experiential: End-to-end VIP Operations, On-site Coordination, International Ticketing.Campaign Support: Artist Campaign Logistics, Event Guest Management, External Vendor Liaison.
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