Rachel Richardson

Category Marketing Manager | Insight‑Led Category Strategist | Supporting Operators With Smart, Scalable Solutions

Role
Manager, Category Marketing - Foodservice at Conagra Brands
Location
Chicago, IL, US
LinkedIn followers
500 followers

About Rachel Richardson

I’m a Foodservice Marketing leader passionate about bringing insight‑driven innovation to the K‑12 and Non-Commercial space. I specialize in connecting operator needs, emerging flavor and menu trends, and brand strategy to deliver products that win on taste, value, and operational ease.At Conagra Foodservice, I partner closely with Sales, Culinary, R&D, and cross‑functional teams to shape category strategy, launch new products, and support operators with solutions that drive participation and simplify back‑of‑house execution. I love turning market data and consumer behavior into clear stories that move teams and customers toward action.If you’re passionate about Foodservice innovation, K‑12, or building high‑impact cross‑functional relationships, I’d love to connect.

Experience

  1. Manager, Category Marketing - Foodservice

    Conagra Brands

    May 2022 — Present · Chicago, IL, US

    K-12 Pizza, Biscuits, Plant-Based Meat, and Dessert Pies (April 2025 - present). Brands include The Max, Gilardi, Bakery Chef, Gardein, and moreSnacks, Pudding, and Popcorn (May 2022 - April 2025). Brands include Slim Jim, Snack Pack, Dukes, FATTY, David, Bigs, Orville Redenbacher, Act II, Vlasic Pickleballs, Vogel, Andy Capp\'s, Angie\'s BoomChickaPop, Crunch N\' Munch, and more

Education

  • University of Illinois Urbana-Champaign

    Master of Science - MS, Agricultural and Applied Economics

    2017 — 2019

  • University of Illinois Urbana-Champaign

    Bachelor of Science - BS, Consumer Economics and Finance

    2013 — 2017

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Rachel Richardson — Manager, Category Marketing - Foodservice at Conagra Brands in Chicago, IL, US | Unifers