Rachel Marie Evaristo
Community Marketing Representative @Panda Restaurant Group
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WORK HISTORY
Community Marketing Representative @Panda Restaurant Group
Rosemead, CA, US
Leading American-Chinese Cuisine in Quick Service Restaurant Industry that made Orange Chicken famous worldwide through Panda Express - Serves as the Digital and Social Analytics Lead by monitoring trends and post performance of organic always-on content on owned channels through Dash Hudson, Khoros Marketing, Instagram Business Analytics and TikTok Analytics - Provides Digital and Social strategy and execution to Brand Innovation for Ops and Market Test through Paid Social by implementing awareness and conversion campaigns nationwide with cross-collaboration with CRM and Digital Business for web, app and email marketing - Leads Digital and Social strategy and execution for Heartbeat Campaigns such as Panda Cares Day through paid social support - Supported on time, on brand launch of Holiday Gift Card Campaign 2022 by executing a paid social and search clicks campaign over 2 month period that contributed over ROI - Supports Always-On Content Production and Execution distributed across all owned channels of Panda Express - Manages and tracks overall Digital and Social budget lines
EDUCATION
Miriam College
High School Graduate
De La Salle University
Bachelor's degree
ABOUT RACHEL MARIE EVARISTO
I\'ve spent the last 5 years working in leading food manufacturing and fast casual restaurants with experience both in the US and overseas. Today, I am a Marketing Professional trained in three facets: Brand, Digital, and Social. My experience allowed to to develop business acumen, organizational strategies, and project management that strengthened my ability to work efficiently and cross-functionally. I enjoy being creative both on a professional and personal note. My enthusiastic personality encourages me to host events and do voiceovers for social and commercial videos. On my free time, I spend it boxing, salsa, and leading a volunteer group. I am an avid fan of culture, music, and motor racing - Formula 1.
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