Rachel Murphy
Vice President of Marketing at ProFed Credit Union
- Role
- Vice President Marketing at ProFed Credit Union
- Location
- Fort Wayne, IN, US
- LinkedIn followers
- 500 followers
About Rachel Murphy
Marketing leader with more than two decades of experience in financial services and retail. I enjoy bringing together strategy, technology, and people to grow organizations in sustainable ways. I’ve led digital transformation projects, built strong teams, and created campaigns that not only hit targets but also improved the experience for members and customers. I work with executives and boards to align marketing with business goals and deliver results that matter.
Experience
Vice President Marketing
Nov 2018 — Present · Fort Wayne, IN, US
Lead marketing for a credit union with over $740M in assets, helping align business growth with a member-first focus- Rolled out Core iQ automation, which saved staff time and made it possible to send more than personalized communications. This work led to over conversions- Partner with executives and the board on strategic planning, especially around technology and brand direction- Guided brand updates that helped strengthen awareness and sharpen our position against competitors.
Education
UC Berkeley Extension
Professional Writing Certification, Professional, Technical, Business, and Scientific Writing
Indiana University Fort Wayne
Bachelor’s Degree, Visual Communication and Design focused in Graphic Design
Skills
- Pro Tools
- Music Industry
- Photography
- Team Management
- Team Leadership
- Adobe Photoshop
- Audio Engineering
- Sound
- Digital Asset Management
- Digital Photography
- Music Production
- Lightroom
- Social Media
- Studio Recording
- Photoshop
- Sales
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