Rachel Liao
Associate Sales Manager @Tesla
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WORK HISTORY
Associate Sales Manager @Tesla
San Jose, CA, US
Lead showroom operations at one of Tesla’s highest-performing retail locations in North America, managing a high-performing sales team and driving top national performance in revenue and conversion metrics.• Lead hiring, onboarding, and coaching for sales advisors, strengthening pipeline management, customer discovery, and technology adoption.• Improved showroom conversion rate by 18% within six months through team restructuring and KPI alignment.• Launched demo drive optimization initiative, increasing qualified test drives by 25 % week-over-week.• Mentored underperforming advisors to exceed quota within 60 days, improving overall team productivity.• Selected to lead cross-store performance initiatives, increasing demo drives and qualified leads by over 200% at Tesla’s Delivery location.• Partner cross-functionally with service, delivery, and operations teams to deliver seamless end-to-end customer experience.• Analyze sales and market data to identify trends and improve customer engagement strategies.
EDUCATION
Foothill College
Academic degree, Business Administration and Management, General
San José State University
Bachelor's degree, International Business
ABOUT RACHEL LIAO
I’m a sales leader with over 8 years of experience in customer-facing sales, team development, and technology adoption.Currently, I serve as a Sales Supervisor at Tesla in the Bay Area, where I lead hiring, onboarding, and coaching for advisors at one of the highest-volume Tesla locations in North America. My role focuses on building strong sales fundamentals within the team, helping advisors develop effective customer discovery skills, manage their pipelines, and confidently communicate complex technology to customers.Before moving into leadership, I was the #1 Tesla Sales Advisor in North America, consistently delivering top performance in a highly competitive environment. That experience shaped how I approach leadership today. I believe the most scalable way to drive results is not just through individual performance, but by building systems and coaching frameworks that help entire teams succeed.I’m passionate about sales coaching, customer adoption, and helping teams translate complex technology into clear value for customers. I enjoy building onboarding programs, sales playbooks, and team development strategies that improve both customer experience and business outcomes.I’m always open to connecting with professionals who share an interest in leadership, technology, and building high-performing teams.
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