Rachel
Product Marketing Manager
- Role
- Product Marketing Manager at Nu Skin
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Rachel
I\'ve always had an innate love for good marketing. My love for shopping was not just…
Experience
Product Marketing Manager
Jul 2023 — Present · Provo, UT, US
Driving successful product launches and brand management by leveraging an intersection of marketing strategy, market research, and cross-functional collaboration to ensure seamless product launches and cohesive brand messaging. Conducts thorough pricing analysis to optimize product positioning and profitability. This is done through strategizing market competitors to identify gaps, trends, and opportunities for Nu Skin.Cross-functional collaboration with various teams such as R&D to understand product functions, features, and benefits. Works closely with R&D and Branding to write technical details and benefits of skincare products creating compelling and cohesive marketing copy. Regularly updates regional markets on product launches, plans, and market dynamics.Currently overseeing the brand management of several personal care lines: Ensuring robust support for all brands through effective marketing materials and enhancing brand portfolios to offer competitive products and compelling marketing collateral.
Education
Brigham Young University
Public Relations
2019 — 2021
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