Rachel Larsen
Sr Manager @Old Navy
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WORK HISTORY
Sr Manager @Old Navy
San Francisco, CA, US
Calendar Architecture, Segmentation, and Contact Strategy- Own email calendar in entirety, from pre-season architecture & requirement definition to in-season build direction- Identify areas of improvement across all email, SMS, & app planning and execution processes to ensure team is working as efficiently and effectively as possible- Partner with digital production teams on implementation of new technology to drive efficiency and flexibility in the email, SMs, and app channels- Lead day in day out segmentation & audience strategies across email, site, SMS, and app to ensure that all content (commercial, promotional, product-driven, etc) is delivered to the most relevant audience with consistency across all touchpoints in all channels-Define innovation roadmap & future vision for email, SMS, and app contact strategy, content / storytelling requirements, and message hierarchy optimization
EDUCATION
Lorenzo di Medici
Study Abroad
Bradley University
Bachelor of Science (B.S.)
SKILLS
ABOUT RACHEL LARSEN
Experienced Campaign Manager with a demonstrated history of working in the retail…
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