Rachel Larman
Trade Development Manager @ Diageo leading commercial activation strategy
- Role
- Trade Development Manager at Diageo
- Location
- Highland Park, IL, US
- LinkedIn followers
- 500 followers
About Rachel Larman
Lead commercial activation initiatives that amplify brand presence and drive market share growth. With a focus on the Illinois market, my role involves the strategic localization of national brand plans, aligning with sales and distributor teams, and managing budget-focused activations across multiple channels.By energizing teams and collaborating with agency partners, we ensure that our brands make a significant impact, resonating with consumers through culturally-relevant moments and tailored brand ambassador programming.
Experience
Trade Development Manager
Oct 2021 — Present · Chicago, IL, US
Drive commercial activation across Illinois partnering with sales and distributor trade development teams to achieve market share growth• Effectively manage activations against budget, prioritizing investments and tactics by brand across all channels • Localize national brand plans to win in market via point of sale, retail merch, coupons, media and sponsorships• Energize and excite the sales team via monthly general sales meeting presentations and customer facing meetings• Manage and collaborate with agency partners to ensure brands are showing up in the right moments in culture across media, event sponsorships and brand ambassador programming
Education
University of Wisconsin-Madison
Bachelor of Arts (BA), Retail, Marketing, Business
2005 — 2009
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