Rachel Labella
Communications and Media Professional, Freelance Writer
- Role
- Copywriter at Problogger
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Copywriter
Sep 2022 — Present
Collaborate with affiliate partners to produce sponsored content resulting in an avg. 20% increase in traffic per article/ advertisement- Write and edit website content, blog posts, emails, and social media content with a focus on promotional sales content- Develop and maintain a consistent brand voice across various blogs resulting in an increase in social media engagement- Conduct keyword research and implemented SEO best practices resulting in a 40% increase in organic search traffic- Collaborate with cross-functional teams to create multimedia content, including videos, infographics, and podcasts- Monitor and analyze blog metrics to identify areas for improvement and optimization, resulting in a 15% increase in overall blog performance.
Education
University of Connecticut-Stamford
Bachelor's degree, Communication and Media Studies
2017 — 2019
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