Rachel Kinard
- Role
- Senior Product Marketing Manager at TeleTracking
- Location
- Escondido, CA, US
- LinkedIn followers
- 500 followers
About Rachel Kinard
AI-Driven Growth & Product-Led Marketing Strategy As a marketing strategist, AI…
Experience
Senior Product Marketing Manager
Oct 2021 — Present
Strategic marketing- develop and execute marketing programs and product messaging; deliver go-to market plans for new products and releases that include value definition, market segmentation, brand positioning, pricing strategy and activation planning, and manage the cross-functional activation of these plans. Sales enablement – communicate value propositions to the commercial team, ensure that products are launched and marketed effectively to appropriate target clients via the appropriate channels and that commercial teams have the appropriate training and support. Develop tools that support the selling process, including marketing assets like presentations, literature, interactive content and video. Market intelligence – be the expert on our buyers, how they buy and their buying criteria; as well as on our competition and how to effectively compete, by consistently articulating both our core competencies and points of differentiation. Demand generation – collaborate with marketing communications to develop the strategy and lead marketing programs that drive demand for our products. Product ownership- represent product line as a subject matter expert in client presentations, partnership meetings, trade shows and other events.
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