Rachel Hornay
UX & Content Leader | Information Architecture, Content Strategy, and Product Experience
- Role
- Associate Director, Content Strategy at VML
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Rachel Hornay
Hornay by name, content queen by trade.With over a decade of experience crafting digital experiences, I\'ve honed a keen expertise in user-centric design and content management. At Monigle, my mission was to empower brands through meticulously designed content and user interfaces, and my role was pivotal in aligning our projects with this vision. My core competencies include UX writing, information architecture development, and optimizing metadata architecture for digital asset managers, all of which have been instrumental in enhancing user engagement and satisfaction.During my tenure at Monigle, I led a content team dedicated to refining the user experience on our brand enablement platform, Beam. By conducting user testing and leveraging analytics, we made informed content decisions that significantly improved platform usability and navigation and implemented a Knowledge Base. Our efforts culminated in an optimized knowledge base and a more intuitive interaction content design, underscoring the importance of user-centric content strategy in today\'s digital landscape.
Experience
Associate Director, Content Strategy
Jan 2025 — Present
Ford.com Shop & Owner experiences• Led end-to-end website initiatives spanning content audits, competitive analysis, and large-scale migrations.• Defined information architecture, content hierarchy, taxonomy, and metadata strategies to improve content governance and discoverability.• Streamlined navigation and optimized site structures to enhance user journeys and support personalization.• Partnered cross-functionally with UX, design, analytics, and product teams to align IA and content decisions with user needs and business objectives.• Applied data-driven insights to continuously refine content systems, boost engagement, and improve findability across complex digital ecosystems.
Education
Savannah College of Art and Design
Master of Fine Arts, Advertising
Tulsa Community College
Associate's degree, Graphic Design
University of Oklahoma
Bachelor of Arts, Advertising
Savannah College of Art and Design
Master of Fine Arts (MFA), Advertising
University of Oklahoma
Bachelor's degree, Advertising
Skills
- Microsoft Office
- Creative Direction
- Art
- Creative Strategy
- Photoshop
- Adobe Creative Suite
- Dreamweaver
- Illustrator
- Adobe Photoshop
- Advertising
- Graphic Design
- Flash
- Integrated Marketing
- Indesign
- Art Direction
- Adobe Illustrator
- Social Networking
- Social Media Marketing
- Social Media
- Copywriting
- Css
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