Rachel H.

About Rachel H.

A dynamic marketing leader and strategic team member, driving market growth and profitability through innovative vision and actionable strategies. Leveraging purpose-driven marketing, market insights, and cutting-edge tactics to enhance brand visibility, accelerate product adoption, and cultivate a loyal customer base./: A thought leader and influencer with exceptional communication, inspiration, and presentation skills: With proven expertise in architecting and implementing marketing brand and product strategies, B2B / B2C marketing, campaign development and execution, market research, process improvements, budget management, and building, developing, and leading high-performing teams: Interacting with key stakeholders, including client representatives, cross-functional team members, and senior leadership. Ensuring alignment and providing advisement on marketing strategy, growth opportunities, operational improvements, and successful campaign delivery: 6X award-winner, including, winning the 2021, 2020, and 2019 - FCS \"Marketer of the Year\". • Marketing Strategy / Roadmaps• Brand Building• Leadership / Management• Growth Marketing• Product Positioning / Strategy• Performance Management / KPIs • Customer Service / Experiences• Collaboration / Partner Building• Marketing Analytics / Insights• Critical Thinking / Problem Solving• Multi-Channel Marketing• Distribution Strategies • Opportunity ID / Capitalization• Campaign / Initiative ROI• Target Audience Identification• Brand Messaging & Creative• Agency Relations• Partnership Development

Experience

1. Marketing Operations - Head of Program Management Office (Brand, Advertising, Digital)

   Ally

   Jan 2023 — Present · Detroit, MI, US

   Lead the roll-out of a high-priority, new department-wide technology, which will significantly speed up marketing and PR initiatives, lay the foundation for business intelligence and scalability, and empower teams to bolster existing processes while mitigating risk. • Partner with project and cross-functional teams, defining project scope, milestones, risks, budget, and timelines. Lead project meetings and present project status updates to internal stakeholders and executive leadership.• Serve as roll-out point person, working in concert with appropriate internal partners to address questions and concerns, resolve issues, and ensure project tasks are completed on time and within budget.• Presently leading the build-out of a first-ever PMO team for the department.

Education

• Wayne State University

  Master of Business Administration - MBA, Management

• Michigan State University

  Bachelor of Arts - BA, Advertising