Rachel Herrington-Naizer

Marketing Coordinator, Public Events @Colorado Chautauqua

Boulder, CO, US

Design and produce a wide range of event collateral, including posters, digital ads, brochures, and web graphics, using Adobe Photoshop, Illustrator, and Canva•Oversee content updates for Chautauqua’s website and event pages, ensuring accuracy and brand alignment•Plan and execute targeted email campaigns via Constant Contact and Mailchimp •Manage digital ad buys to drive ticket sales•Develop and maintain the social media calendar, create engaging event content, and capture live moments during events•Coordinate with artists, agencies, and vendors to collect marketing assets and promote events effectively•Contribute to strategic marketing for signature community events like Flatiron Sounds, Festival Del Sol, and WinterFest•Track marketing spend, report on campaign performance (including web and social analytics), and recommend and execute improvements•Collaborate cross-functionally with programming, box office, and external promoters to align messaging and maximize impact

Baylor University

Bachelor of Arts - Communication