Rachel Herman
Marketing
- Role
- Marketing at The Learning Experience
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Rachel Herman
Experienced marketing professional with a proven track record in driving lead generation,…
Experience
Marketing
Dec 2022 — Present · Deerfield Beach, FL, US
Lead Generation Campaigns: Managed the development and execution of our Summer of Happiness and Back to School campaigns for two consecutive years. Crafted impactful marketing assets, coordinated website updates, streamlined communications, and drove lead generation.Onboarding & Training: Facilitated onboarding and training for Center Directors by delivering regular marketing sessions and coordinating with cross-functional teams to ensure role readiness.Digital Marketing Oversight: Supported digital marketing spend for corporate locations to enhance the online presence of multiple centers, ensuring accurate digital footprints and platform visibility.Strategic Marketing Planning: Developed and implemented strategic marketing plans to ensure alignment across corporate centers.Data-Driven Insights: Conducted in-depth analyses of underperforming locations and provided actionable recommendations to optimize targeting and improve campaign effectiveness.Work and Family Program Growth: Oversaw the expansion of the Work and Family program by establishing new partnerships and increasing enrollments through improved resources and promotional offers.Past Contributions:Summer Campaign Success: Executed a highly successful summer enrollment campaign, driving year-over-year growth. Delivered marketing initiatives ahead of schedule, setting a new standard for efficiency and impact.Product Sales Achievement: Led efforts to sell out all summer program promotional items by leveraging customer feedback and refining product offerings.Back-to-School Campaign: Managed a highly effective Back-to-School campaign, launching assets ahead of schedule and generating strong lead flow across multiple locations.Email Marketing Initiatives: Collaborated with IT to develop and launch targeted email drip campaigns for U.S. and U.K. markets, significantly increasing scheduled tours and engagement rates.
Education
Oakland University
Master of Arts - MA
2019 — 2021
Oakland University
Bachelor of Arts - BA
2015 — 2019
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