Rachel Heinen
Senior Field Marketing Manager @monday.com
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WORK HISTORY
Senior Field Marketing Manager @monday.com
New York, NY, US
Own field marketing GTM strategy and execution for Elevate, monday.com’s flagship conference, ensuring alignment between event programming and revenue impact- Direct revenue-driven motions by leading executive experiences, ancillary events, and integrated ABM programs to accelerate pipeline across high-value customer segments- Partner cross-functionally with Sales, Customer Success, Partnerships and Leadership to identify priority accounts and deliver personalized outreach that increases deal progression- Drive field marketing operational excellence by owning attribution and performance measurement, specifically analyzing pipeline influence and new ARR- Develop scalable sales enablement materials and event touchpoints that support retention, expansion, and high-conversion engagement.
EDUCATION
University of San Francisco
Bachelor of Science - BS, Entrepreneurship and Innovation
Menlo-Atherton High School
High school diploma
Southbank International School
IB Diploma
SKILLS
ABOUT RACHEL HEINEN
I build strategies that turn moments into revenue.Field marketing is my thing, not just the execution, but the thinking behind it. Which accounts do we go after? What experience actually moves them? How do we know it worked? I care about all of it.I\'ve spent my career at companies like Salesforce, FloQast, and now monday.com building programs that connect the dots between a great event and a closed deal. That\'s the part that gets me. Watching something you built from a blank slide show up in the pipeline report, that\'s the win.Right now I\'m leading field marketing and GTM strategy for Elevate, monday.com\'s flagship conference, and driving ABM and executive programs across our highest-value accounts.
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