Rachel Hardwick
Brand Manager @Co-op
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WORK HISTORY
Brand Manager @Co-op
Manchester, GB
As the brand guardian of our identity and tone of voice, I make sure every message, product, and communication we make tells our story in the same proud and consistent way - whatever the format- Responsible for the day-to-day sign off of BAU creative, working with teams across Co-op, partners and agencies as their brand point of contact- Drive the development and evolution of the brand and tone of voice guidelines- Work collaboratively with teams across the Co-op to support the brand identity development for new propositions and campaigns, making sure they’re aligned to the brand guidelines- Manage and develop our creative and asset management platform, making sure the resources are up to date, engaging, easily accessible and that usage is monitored across all business units, agencies, independent societies and partners - Account Management for Co-op’s internal design studio. This involved internal client management; preparation of quotes; presentation of work to internal clients; output alignment to guidelines; and championing the use of the studio across Co-op
EDUCATION
Greenhead College
A levels
Huddersfield Grammar School
GCSEs x10 (5 A*s , 2 As, 3 Bs)
ABOUT RACHEL HARDWICK
Brand Manager | Co-op
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