Rachel Green Makowiecki
Director of Brand Strategy @Aledade
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WORK HISTORY
Director of Brand Strategy @Aledade
Orchestrate and lead the execution of Aledade’s corporate brand strategy and campaignefforts- Supervise, mentor, and develop a content team of 5 (writers, designer, videographer), fostering creativity and overseeing the production process- Manage agency partnerships (creative, film, research), overseeing budget,timeline, and concept development through asset delivery- Promote Aledade’s Do More Good campaign, creating success story films featuring physician and patient transformation stories- Partner with Media Relations and Marketing Teams to execute multi-channel promotional brand tactics, increasing physician engagement, and brand sentiment- Run brand steering committee, ensuring department VPs are informed and aligned on brand activation initiatives
EDUCATION
DePauw University
Bachelor’s Degree
ABOUT RACHEL GREEN MAKOWIECKI
Problem-solving marketer and life-long learner that loves understanding what drives people. Building, executing, and managing business strategy and marketing projects are my specialty.
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