Rachel Goldman

Digital Content Creator @Ashton Woods Homes

Atlanta, GA, US

Winner of Best Social Media at the 2023 Greater San Antonio Builders Association Summit Awards• Manage and create all organic content (photos, video, copy) for Ashton Woods Homes and Starlight Homes across Facebook, Instagram, TikTok, Pinterest, LinkedIn, X (Twitter), and YouTube• Lead social content strategy and execution across 9 U.S. divisions per brand, collaborating with teams ranging from C-suite to Sales Consultants• Plan, write, and design digital marketing assets including social campaigns, email promotions, video projects, employee features, and community launches• Create and execute marketing assets and content including social media campaigns, emails, promotional campaigns, employee interviews, etc.• Track and analyze performance data to continuously optimize content strategy and increase reach, engagement, and lead generation• Develop innovative campaigns that drive traffic to sales centers, improve brand visibility, and enhance the customer experience both online and in-person

Indiana University Bloomington

Bachelor’s Degree, Marketing, Business and Management

North Springs High School

High School Diploma, Liberal Arts and Sciences, General Studies and Humanities