Rachel Glazier
Director of Solutions & Product Marketing @Informa TechTarget
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WORK HISTORY
Director of Solutions & Product Marketing @Informa TechTarget
London, GB
I lead product marketing for half of Informa TechTarget’s marketing solutions (advertising and content, for Studio, previously StudioID), as well as the positioning and GTM of our audience (50M+ permissioned B2B tech professionals) and our digital brands (220+ media sites inc. BrightTalk webinar platform)I lead a small team, and we cover end-to-end product marketing, from research and segmentation, targeting and positioning, through to GTM and retention tactics. Providing training, enablement materials, actionable insights and competitive strategy for our sales and marketing teams.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Diploma in Professional Marketing, Marketing
CIM | The Chartered Institute of Marketing
Chartered CPD Programme, Video Content for Marketers
Shaw Academy
Diploma, Viral Marketing
Leadership Foundation for Higher Education
Aurora Women Only Leadership Programme
The Digital Garage (Google)
Digital Garage Certificate of Online Proficiency, Digital Marketing
NCC Resources
Business start-up - Event Management Level 3, Event Management
Glasgow Caledonian University
BA (Hons), Fashion Business
Shaw Academy
Diploma, Blogging and Content Marketing
Shaw Academy
Foundation Diploma, Social Media Marketing and Online Reputation Management
City of Glasgow College
NQ, Photography
Wallace High School
Highers, Art and Design, Geography, Maths, English, Product Design.
Deque Systems Ltd
Web Accessibility 2.0
ABOUT RACHEL GLAZIER
Hey, I’m Rachel, a curious and driven multi-award-winning marketer. Passionate about technology and innovation, I like a challenge Described as the powerhouse behind the successful internal/external marketing of digital products, services, and software solutions for a $15B+ company. I now lead business growth strategies through product marketing and product development initiatives. I champion prioritising the customer, interrogating data, acting as a change agent, and the craft of impactful messaging. Plus, I get a real buzz out of identifying new income and growth opportunities.I have built, scaled and led award-winning and high performing international marketing functions powered by product marketers, digital marketers, data analysts, content strategists, and designers. I have worked in hands-on marketing, business growth and digital software NPD (incubation and scale) leadership roles across both B2B and B2C, as well as public, private and government initiatives. I am Lean Six Sigma Yellow Belt certified and pride myself in acting as a catalyst for change, creating efficiencies, and continuously raising the bar.My goal - aim high, beat expectations, and have fun doing it Achievements: Rising to the Top, Marketing - Campaign Magazine Female Frontier Awards 2023 - WINNER Rising to the Top, Technology - Campaign Magazine Female Frontier Awards 2023 - WINNER Young Marketer of the Year - Construction Marketing Awards 2022 – WINNER Rising Star - UK Business Technology Awards 2022 - WINNER The One to Watch – Global Women in Marketing Awards 2021 – WINNER The Challenger – Jacobs Q3/Q4 Sales Awards FY22 - WINNER Fresher Thinking (ambitious innovation)- Informa Tech Awards 2023 - FINALIST Together (transformative collaboration)- Informa Tech Awards 2023 - FINALIST Marketing Team of the Year – Construction Marketing Awards 2022 – FINALIST Global Connectivity – Jacobs Q1/Q2 Sales Awards FY22 – FINALIST(Previously Rachel Goodacre)
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