Rachel Gavios Boonstra
Creative Director, Digital @Macy's
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WORK HISTORY
Creative Director, Digital @Macy's
EDUCATION
Pratt Institute
B.F.A., Communications Design
ABOUT RACHEL GAVIOS BOONSTRA
I am a creative and design leader with 15+ years of experience shaping brand identity, storytelling and digital across luxury fashion, beauty, and lifestyle. As a passionate, hands-on creative, I strive to build strategic, visually compelling concepts that resonate with audiences and drives business results. From leading high-performing teams to defining brands and scaling 360 campaigns, I bring a collaborative, thoughtful and insight-driven approach to every project. My work and expertise spans branding, digital, print, social, video, packaging, and experiential, with a consistent focus on innovation, cohesion, and creative
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