Rachel G
Head of Category Management and Revenue Growth - Customer Brands @Paulig Group
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WORK HISTORY
Head of Category Management and Revenue Growth - Customer Brands @Paulig Group
GB
EDUCATION
The Open University
Diploma, Health Sciences
University of Reading
BA (Hons), Psychology
ABOUT RACHEL G
Category Management Specialist with strong FMCG Branded, Own Label & Licensing experience. Working in partnership with Major Grocery Multiples & Discounters. Driving sustainable growth through objective category reviews, shopper focussed ranging & merchandising recommendations. Developing category strategy to underpin brand plans and guide innovation from insight through to implementation.Specialties: Category Management, Category Strategy, Category Development, Category Planning, Shopper Research, Ranging and Merchandising, Range Reviews, NPD / EPD Launch Evaluation, Revenue Growth, RGM, Management & Promotional Evaluation, Category Reviews, Customer Reporting and Dashboard Development, Market Research: Ad Hoc Research, Continuous Research, Shopper Research, Shopper Insight, Consumer Insight, Competitor Intelligence, Statistical Analysis, Commercial Planning & JBP development. Data sources including: Nielsen, Circana (IRI), Kantar, Dunnhumby, Nectar 360 (I2C, AIMIA). JDA Space Planning / ProSpace, Planograms. Coaching, People Management and Development.
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