Rachel Lee
SVP, Product @V Shred
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WORK HISTORY
SVP, Product @V Shred
Brought in to lead the strategic rebuild of V Shred’s core coaching and app experience, with a focus on product modernization, AI-enabled personalization, and stronger cross-functional alignment. Operating as a hands-on executive product lead, I defined the vision for the next-generation platform, selected and onboarded external development partners, established product processes, and mentored the internal team across product, design, and engineering. Work included setting long-term strategy, structuring the rebuild roadmap, and strengthening product fundamentals to enable higher-quality delivery and faster iteration across the organization.
EDUCATION
Golden Gate University
MA Psychology
Castilleja School
High School Diploma
San José State University
Ms, Communications
University of Pennsylvania
BA, English, Women's Studies
ABOUT RACHEL LEE
I’m a product leader with 20+ years building consumer experiences that help people learn, grow, stay motivated, make decisions, and improve their daily lives. My work spans health and wellness, behavioral change, real estate, community ecosystems, and large consumer platforms—always with a focus on clarity, connection, and meaningful impact.I’ve led product, design, and content organizations across companies of all sizes, from early-stage teams to multi-million-user platforms. I’m known for pairing strategic vision with hands-on execution—moving fluidly between long-term direction and the day-to-day work required to ship, learn, and iterate.My approach blends behavioral insight, user-centered design, and data-driven experimentation. I build teams that care about the craft, understand the “why,” and stay close to real user needs. Collaboration and alignment are central to how I lead; I work deeply across engineering, design, content, marketing, and data to translate mission into measurable outcomes.I take mentorship seriously and am at my best when helping teams grow—whether by strengthening product thinking, improving decision-making, or building confidence in ambiguity.Above all, I care about creating products people rely on, return to, and benefit from in their everyday lives.
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