Rachel Doria
- Role
- Senior Manager, Marketing Technology Strategy & Enablement at Kohl's
- Location
- Erie, CO, US
- LinkedIn followers
- 500 followers
About Rachel Doria
At Kohl\'s, my leadership in Marketing Technology Strategy & Enablement has been…
Experience
Senior Manager, Marketing Technology Strategy & Enablement
Jan 2022 — Present
Evolved team vision, definition, and operating model. Drove MarTech stack and documented ecosystem; diagrammed functional architecture; identified gaps & redundancy. Drove transformative modular content production, delivery, & management strategy - Oversee marketing-wide 104+ tool stack via program portfolios; strategy, roadmap, implementation of cross-functional initiatives across marketing, Product, IT, ecommerce - Objectives, goals and measures for high-visibility ecosystem transformation across 4 divisions and 21 teams; operational savings identified (30% process efficiency opportunity within single channel; 70% efficiency opportunity in single function)- Drove discovery, current state process, future state vision, vendor analysis, RFP, and POC - Led unified marketing taxonomy, including discovery, standing up cross functional working group, drafting taxonomy to issues in findability and performance reporting - Team leadership; elevated team professionalism through adoption of marketing & MarTech-specific development- Identified 2M+ future cost savings in platform & capability overlap; negotiated additional 2M$+ cost reduction in key system contract - Developed initial metrics framework to maximize cross-channel marketing ROI and asset reuse
Education
James Madison University
Master of Arts, Writing, Rhetoric and Technical Communication
2012
Bridgewater College
Bachelor of Arts, English, Digital Media
2005 — 2009
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