Rachel Day
Social Media Strategist | Driving Organic Growth & Engagement | Expert in Cross-Platform Strategy, Brand Voice Development, & Influencer Partnerships
- Role
- Sr Social Media Manager at Beans & Brews Coffee House
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Rachel Day
Social media girl, joke writer, and the worst skier in Colorado. I build audiences from…
Experience
Sr Social Media Manager
Mar 2025 — Present · Salt Lake City, UT, US
Lead strategy, creation, and execution of all paid and organic social media content across multiple platforms, ensuring brand voice consistency and audience engagement.• Drive targeted social media traffic to both the Beans & Brews mobile app and physical store locations, aligning efforts with broader marketing and sales goals.• Increased social media follower base and organic video views within the first three months by implementing data-driven content strategies and platform-specific optimizations.• Collaborate cross-functionally with marketing, creative, and product teams to support promotions, seasonal campaigns, and new product launches.• Analyze performance metrics and KPIs to refine content strategy and optimize ROI on paid social initiatives.
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor’s Degree
2015 — 2019
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