Rachel Dalfonso
Senior Content Strategist
- Role
- Senior Content Strategist at Nmbl
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Content Strategist
Jul 2021 — Present
Lead the Nespresso account Social for campaigns, activations, as well as every day content-Developed a content creation program for Nespresso which has generated content for two years, performing an average of 30% higher than other content sources-Report on content to optimize learnings monthly -Create and manage team that executes social strategy, ensuring voice and objectives maintain consistent -Ran bi-weekly reports on trends relevant to new Gen Z/ younger Millennial consumer engagementIdentify opportunities to collaborate with creators and utilize their platforms to enhance brand visibility and reach for Nespresso-Partnered with the creative team to ensure brand cohesion across all social comms
Education
Montclair State University
Bachelor of Arts - BA, Fashion Merchandising
2015 — 2018
Università Cattolica del Sacro Cuore
Bachelor of Arts - BA, Fashion Studies
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