Rachel Collins
Director Performance Media | Transforming Brands with Data-driven Strategies | SEM, Social Media, Email, Website, and PPC
- Role
- Director of Performance Media at Converge
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rachel Collins
As a Director of Performance Media, success for me is driving digital marketing…
Experience
Director of Performance Media
Mar 2025 — Present
Initially joined Converge as Director of Performance Marketing, leading first-party performance marketing initiatives. Focused on driving significant ROI for our diverse portfolio of clients through data and AI-driven strategies that enhanced campaign effectiveness and delivered measurable outcomes.After two months, transitioned into the role of Director of Performance Media, taking on expanded responsibilities that include leading and developing a high-performing team of 5 performance media directors/managers. In this role, I now oversee comprehensive paid media strategies across search, social, and programmatic channels. In that time, scaled first party media margin up 5x from Q1 2025 Q2 2025. Responsible for driving scalable and efficient client growth by implementing data-driven media strategies, managing significant digital advertising budgets, and optimizing campaigns and teams to exceed key performance indicators (KPIs). Collaborate closely with client services, creative, and analytics teams to ensure integrated campaign execution and maximize client ROI.
Education
Ohio University
Bachelor's degree
Skills
- Start-Ups
- Social Media Advertising
- Storytelling
- Content Writing
- Content Management
- Marketing Communications
- Email Marketing
- Social Media Marketing
- Consulting
- Digital Marketing
- B2b Marketing
- Online Marketing
- Marketing
- Strategy
- Facebook Marketing
- Content Strategy
- Marketing Strategy
- Marketing Online
- Public Relations
- Social Media
- Writing
- Content Marketing
- Blogging
- Social Media Strategist
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