Rachel McCormick
Manager, Marketing Analytics | Integrated Business Intelligence
- Role
- Manager, Marketing Analytics at WK Kellogg Co
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
About Rachel McCormick
CPG professional currently working across our cereal brands at WK Kellogg Company. As a Manager of Marketing Analytics, I support the National Brand + Portfolio Media Measurement process, which plays an integral role in future decision making for media spend and strategy. I also have previous cross-functional experience from roles in RGM (revenue growth management) and Commercial Strategy during my time with the Kellogg Company. I worked in our Salty category for multi-million dollar brands such as Cheez-it, Pringles, Club and Townhouse. In the RGM role, I conducted competitive analysis, tracked pricing and trade spends and optimized our revenue growth management practices, including short-term and long-term pricing playbooks, promotion and trade strategy. In the Commercial Strategy role, I supported the development and execution of our in-store commercial business plan for the Pringles brand.
Experience
Manager, Marketing Analytics
Nov 2024 — Present
Education
University of Michigan-Dearborn
Bachelor’s Degree
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