Rachel Buchanan

Marketing Manager @Columbia Hospitality

Seattle, WA, US

Oversee all aspects of marketing for a portfolio of resorts, hotels, and restaurants.• Develop and execute strategic marketing plans.• Manage annual marketing budgets exceeding $1M.• Lead strategy for guest-facing, revenue-driving initiatives, including packages, promotions, and programs.• Direct public relations efforts, including media pitching, programming development, and coordination with third-party PR firms.• Oversee social media strategy, content creation, brand representation, and community management.• Manage digital marketing campaigns, ensuring brand consistency across all channels.• Maintain and optimize property website content, as well as oversee the development and launch of new websites.• Project manage creative agencies for branding, advertising, direct mail, sales materials, and promotional assets.• Oversee advertising and promotional campaigns, analyze performance, and drive optimization.• Ensure brand integrity through procurement of branded materials and merchandise.• Align marketing strategies with annual business goals in partnership with property leadership.• Manage vendor relationships for creative design, photography, and print production.• Lead and mentor a direct report, providing guidance and professional development.

California Institute of the Arts

UI / UX Design Specialization

Study Abroad - Europe

Global Marketing & Culture

University of Northern Colorado

Bachelor of Science (BS), Business Administration and Marketing