Rachel Berreitter
Senior Specialist, Email Marketing @ PENNYMAC | Driving Email Marketing Performance
- Role
- Senior Specialist, Email Marketing at PENNYMAC
- Location
- Simi Valley, CA, US
- LinkedIn followers
- 500 followers
About Rachel Berreitter
As a Senior Specialist in Email Marketing at PENNYMAC, I focus on creating and refining data-driven email campaigns that engage customers and generate measurable results. My work involves leveraging Salesforce Marketing Cloud to design, automate, and analyze multi-channel communications that enhance customer experiences. My background in quality control has equipped me with a keen eye for detail, ensuring campaigns remain accurate, compliant, and impactful. I am driven by the opportunity to use analytics and technology to craft personalized, targeted messaging that supports business objectives and strengthens customer relationships.
Experience
Senior Specialist, Email Marketing
Oct 2025 — Present · Westlake Village, CA, US
Own end-to-end CRM email campaigns in Salesforce Marketing Cloud, from audience segmentation and build through deployment, testing, and performance analysis. Partner cross-functionally with creative, legal, and stakeholders to optimize lifecycle and promotional campaigns and drive engagement.
Education
University of California, Santa Cruz
Bachelor of Arts - BA, Film and Digital Media
2016 — 2020
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