Rachel Benson
Senior Manager of Integrated Communications, Growth Brands @The Hershey Company
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WORK HISTORY
Senior Manager of Integrated Communications, Growth Brands @The Hershey Company
US
Lead communications media strategy and planning for high growth and emerging brands (SkinnyPop, Jolly Rancher, etc.), overseeing a nine-figure media budget, an internal team and agency work. Responsibilities include managing entire annual media planning from briefing to strategy and execution as well as cross-functional collaboration (creative, analytics, partnerships, earned).
EDUCATION
Messiah University
Bachelor of Science, Marketing
Penn State University
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT RACHEL BENSON
Marketing leader with sixteen years of experience architecting brand marketing and…
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