Rachel Belesi

Experience

1. Director of Strategic Marketing

   Black Tie Moving Services Llc

   Mar 2022 — Present

   Social Media Management and Content Creation -Develop and curate engaging content for various social media platforms including Facebook, Instagram, TikTok, LinkedIn, Thread, Pinterest-Ensure content relevancy and freshness through strategic marketing and updates-Strategize and execute brand partnerships with influencers to create compelling and impactful content, showcasing a deep understanding of marketing trends and audience engagement in the digital landscape•Newsletter Creation and Distribution-Orchestrate the creation and distribution of monthly client and employee newsletters utilizing MailChimp.•Marketing Collateral Development-Collaborate with business development teams across branches to craft and distribute marketing materials such as brochures, business cards, yard signs, branded merchandise, giveaways and other collateral.•Event Coordination and Support-Coordination of all networking events, ranging from country concerts to larger realtor gatherings as well as all internal events.•Executive Team Support-Provide versatile support to the executive team, encompassing tasks such as vendor outreach, scheduling, note-taking, and follow-up activities.•Meeting Participation and Accountability-Actively participate in weekly executive board meetings and operations meetings and enforce action items and accountability measures resulting from these meetings.•Google My Business Management-Maintain and update GMB and Yelp pages, incorporating content, advertisements, and review monitoring and responses.•Automated Text Management-Manage daily automated texts to clients from MIP, including updates to GMB links for review dissemination.•Claims Email Inbox and Review Oversight-Assist in the monitoring of the claims email inbox, responding as appropriate or escalating issues to the appropriate parties.•Philanthropic Initiatives-Conduct comprehensive research, organization, and representation on behalf of Black Tie at select philanthropic gatherings.

Education

• University of Delaware

  Bachelor of Science (B.S.), Hotel, Restaurant, Institutional Management

  2010 — 2014

• Fiorello H. La Guardia High school of Performing Arts

  Visual Arts

  2006 — 2010