Rachel Bayfield
Chief Transformation Officer @Omnicom Media
Signup · Get unlimited contacts
WORK HISTORY
Chief Transformation Officer @Omnicom Media
Auckland, NZ
Leading Omnicom Media New Zealand\'s transformation agenda across data, technology, and product delivery. Partnering with executive leadership, key clients, and strategic platform partners to unlock market advantages and drive measurable growth.Member of the NZ Executive Committee, with responsibility for advancing specialist capabilities within the business and working closely with the broader Omnicom Oceania Centre of Excellences.
EDUCATION
University of Canterbury
BCOM Hons, Marketing
SKILLS
ABOUT RACHEL BAYFIELD
I lead data, technology and product capability as Chief Transformation Officer at Omnicom Media Group New Zealand. I specialise in turning marketing complexity into competitive advantage — helping organisations redesign how their marketing works in a world shaped by data, automation and evolving privacy standards. My experience spans advertising, media, ad tech and data platforms across APAC, Europe and North America. Across this, a consistent thread has been bridging the gap between strategy and execution — ensuring that ambition translates into practical capability, and that technology investments deliver real, measurable outcomes. I work with clients, agency leaders and platform partners to unlock the value of first-party data, modernise marketing operating models, and build connected systems that enable smarter, faster decision-making. I’m particularly passionate about defining what “good” looks like in modern marketing — where data, technology and creativity come together in a way that is both effective and responsibly designed.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.