Rachel Armstrong

About Rachel Armstrong

I write witty words that work hard so you don\'t have to. I have over a decade of professional writing experience spanning agency, in-house, and freelance work, from international names to tiny startups. I\'m passionate about seamlessly blending strategy and creative, building brands that inspire, creating unignorable campaigns, and mentoring junior writers. Colleagues have described me as \"a powerhouse writer,\"\"dope,\" and \"the client whisperer.\" I\'m insatiably curious, creative collaboration is my jam, and I firmly believe in having fun along the way. Check it out: https://rachelarmstrongwrites.com/

Experience

1. Creative Team Lead

   Woocommerce

   Dec 2023 — Present

   Lead the copy team of Woo\'s internal creative agency, managing a small team of talented writers-Build distinct brand guidelines, and bring those to life through compelling, differentiated content.

Education

• University of California, Berkeley

  Professional Certificate, Editing

  2019 — 2020

• Brainco - Advertising and Design School

  Copywriting Certificate

• University of Minnesota-Twin Cities

  Bachelors of Arts, Mass Communication & Psychology

  2007 — 2010

Skills

• Writing
• Market Research
• Editing
• Marketing Communications
• Time Management
• Event Planning
• Strategic Communications
• Social Media
• Business Planning
• Marketing
• Project Management
• Training
• Merchandising
• Advertising
• Business Strategy
• Marketing Strategy
• Strategic Planning
• Blogging
• Research
• Negotiation
• Microsoft Office