Rachel Anderson
- Role
- Seo Manager at Weedmaps
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Rachel Anderson
Results-driven growth leader with 10+ years driving organic growth for consumer…
Experience
Seo Manager
Feb 2022 — Present
Building out the SEO strategy and team at Weedmaps including successfully making the business case for a dedicated engineering and product team, creating team and cross-team processes for more efficient collaboration, and overhauling the SEO team’s toolstack to provide better data for our projects (while saving money). Provides SEO input for existing product initiatives, identifies and creates business cases for SEO-focused product initiatives, and works with engineering to complete projects with the goal of increasing organic traffic-Identifies issues, creates JIRA tickets, and works with product to implement -Leads regional focused SEO projects and technical SEO projects -Building out Tableau reporting with newly warehoused GSC, technical SEO, and rank track data -Oversees the SEO-focused content strategy and creates briefs for written and video content -Educates WM employees about the importance of SEO and how data is used -Manages vendors, contractors, and direct report
Education
Ouachita Baptist University
Bachelor of Arts (B.A.), Mathematics and Mass Communications
2010 — 2014
Skills
- Broadcast Journalism
- Television
- Camera
- Video
- Video Editing
- Videography
- Storytelling
- Public Speaking
- Final Cut Pro
- Editing
- Film
- Video Production
- Broadcast
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