Rachel Alcone

Chief Marketing Officer @ Redwood West | Paid Social Media, Marketing Communications

Role
Chief Marketing Officer at Redwood West
Location
Laguna Beach, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rachel Alcone

With over 12 years of experience in marketing strategy, branding, research, and communication, I am passionate about understanding and influencing consumer behavior and psychology. I specialize in building custom communication ecosystems for brands that foster genuine relationships with their customers and motivate them to take action. I also leverage the latest digital and social marketing technologies and methodologies to measure and optimize the success of our marketing activities. My goal is to deliver innovative and impactful solutions that enhance the customer experience and the brand value. My core competencies include applied consumer psychology, neuromarketing, social media, SEO optimization, insights and analytics and team building.

Experience

  1. Chief Marketing Officer

    Redwood West

    Feb 2023 — Present

Education

  • University of California, Berkeley

    Bachelor's degree, Communication and Media Studies

    2006 — 2012

  • Alison

    Applied Psychology- Understanding Models of Consumer Behavior, PSYCHOLOGY, Certficate

    2020 — 2020

  • Penton

    Social Media Expert, Digital Communication and Media/Multimedia, Certficate

    2012 — 2012

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Rachel Alcone — Chief Marketing Officer at Redwood West in Laguna Beach, CA, US | Unifers