Rachel Adkins
Brand Ambassador @The Hype Agency
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WORK HISTORY
Brand Ambassador @The Hype Agency
Led high-visibility experiential campaigns engaging hundreds of consumers per activation. Translated live brand experiences into scalable digital content, served as a trusted brand representative, and delivered customer insights that informed cross-functional marketing and sales strategy.Super Bowl (2024)NCAA Championship (2024)Brands: Bush\'s Beans, Verizon, Target, Coca Cola, Honda, Minnesota Lottery, Pepsi, Screwball Whiskey, etc.
EDUCATION
Century College
Associate of Arts - Transfer, General Studies
University of St. Thomas
Executive Education Certificate, Digital Marketing Professional
Yellowbrick
NYU Music Industry Essentials
Bethel University
Bachelor of Arts, (B.A.), Psychology
University of Minnesota
Communications Certificate
SKILLS
ABOUT RACHEL ADKINS
I am a vivacious, people-first communicator whose superpower is bringing others together. With a background spanning education, media, events, and mission-driven marketing, I specialize in helping organizations connect with audiences through creativity, authenticity, and strategy.Whether I’m building partnerships, managing content campaigns, or energizing a team, I lead with enthusiasm and clarity. I thrive in collaborative, fast-paced environments where storytelling, strategic thinking, and emotional intelligence intersect. What Drives MeTraveling to 33+ countries has shaped my worldview, my curiosity, and my approach to communication. I believe that the best ideas are born from connection—between people, cultures, and perspectives. Music, writing, relationships, and global learning keep me inspired.I’m at my best when I’m helping others feel seen, empowered, and informed—whether through a great conversation, an impactful message, or a bold idea.THREE THINGS I AM KNOWN FOR: Relationship Builder & CommunicatorMy upbeat, collaborative style makes me a connector—someone who helps teams thrive and messages land with heart. Strategic Problem SolverI’m energized by challenges. Whether launching a new campaign or rethinking a process, I bring a thoughtful, optimistic lens to problem-solving. Creative IdeatorFrom storytelling frameworks to community events, I love finding fresh ways to bring ideas to life. I’m not afraid to flip the script.“Power is not given to you. You have to take it.” – Beyoncé Knowles Let’s connect: a••••••••@gmail.com
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