Rachel Adkins

About Rachel Adkins

I am a vivacious, people-first communicator whose superpower is bringing others together. With a background spanning education, media, events, and mission-driven marketing, I specialize in helping organizations connect with audiences through creativity, authenticity, and strategy.Whether I’m building partnerships, managing content campaigns, or energizing a team, I lead with enthusiasm and clarity. I thrive in collaborative, fast-paced environments where storytelling, strategic thinking, and emotional intelligence intersect. What Drives MeTraveling to 33+ countries has shaped my worldview, my curiosity, and my approach to communication. I believe that the best ideas are born from connection—between people, cultures, and perspectives. Music, writing, relationships, and global learning keep me inspired.I’m at my best when I’m helping others feel seen, empowered, and informed—whether through a great conversation, an impactful message, or a bold idea.THREE THINGS I AM KNOWN FOR: Relationship Builder & CommunicatorMy upbeat, collaborative style makes me a connector—someone who helps teams thrive and messages land with heart. Strategic Problem SolverI’m energized by challenges. Whether launching a new campaign or rethinking a process, I bring a thoughtful, optimistic lens to problem-solving. Creative IdeatorFrom storytelling frameworks to community events, I love finding fresh ways to bring ideas to life. I’m not afraid to flip the script.“Power is not given to you. You have to take it.” – Beyoncé Knowles Let’s connect: a••••••••@gmail.com

Experience

1. Brand Ambassador

   The Hype Agency

   Feb 2024 — Present

   Led high-visibility experiential campaigns engaging hundreds of consumers per activation. Translated live brand experiences into scalable digital content, served as a trusted brand representative, and delivered customer insights that informed cross-functional marketing and sales strategy.Super Bowl (2024)NCAA Championship (2024)Brands: Bush\'s Beans, Verizon, Target, Coca Cola, Honda, Minnesota Lottery, Pepsi, Screwball Whiskey, etc.

Education

• Century College

  Associate of Arts - Transfer, General Studies

• University of St. Thomas

  Executive Education Certificate, Digital Marketing Professional

  2018

• Yellowbrick

  NYU Music Industry Essentials

• Bethel University

  Bachelor of Arts, (B.A.), Psychology

• University of Minnesota

  Communications Certificate

Skills

• Social Media Blogging
• Interpersonal Communication
• Management
• Special Education
• Neurological Disorders
• Psychology
• Teamwork
• Autism Spectrum Disorders
• Organization
• Leadership Development
• Internet
• Marketing
• Professional Communication
• Public Speaking
• Education
• Articulate
• Outdoor Promotions
• Community Outreach
• Spanish
• Leadership
• Office Administration
• Youth Ministry
• Time Management
• Radio Broadcasting
• Google Analytics
• Project Coordination
• Music
• Interpersonal Leadership
• Promotional Marketing
• Customer Service
• Training
• Microsoft Word
• Project Management
• Interpersonal Skills
• Microsoft Office
• Mental Health
• Analytical Skills
• Social Media
• Group Therapy
• Microsoft Powerpoint