Rachel McNamara
Global Paid Media Manager, Teradata | Performance Marketing + Demand Gen | 1,000%+ ROAS | 8-Figure ARR Influenced | Global B2B SaaS
- Role
- Global Paid Media Manager at Teradata
- Location
- Flagstaff, AZ, US
- LinkedIn followers
- 500 followers
About Rachel McNamara
I build and scale global demand generation programs through performance media, influencing 8-figure ARR and delivering ROAS for B2B / Technology and SaaS companies.Over 13+ years, I’ve led multi-channel strategies spanning paid search, paid social (LinkedIn), programmatic, and OOH for companies including Teradata, Avanade, Microsoft, and AWS.I’m strongest at the intersection of strategy, measurement, and execution, building the frameworks that turn spend into pipeline.CliftonStrengths: Woo | Achiever | Activator | Focus | Developer
Experience
Global Paid Media Manager
Feb 2023 — Present
Drove +30% YoY paid media lead growth and 2x MQL volume (2024) by operationalizing 6sense intent signals for audience strategy, funnel-stage messaging, and channel optimization.· Led 10 agency strategists to launch full-funnel, cross-channel campaigns generating 10,142 leads and 90 opportunities, sustaining 7% lead-to-MQL conversion (FY24).· Implemented a global UTM framework within 90 days, materially improving attribution accuracy and executive performance visibility across the marketing org.
Education
Northern Arizona University-The W. A. Franke College of Business
Bachelor of Business Administration - BBA, Finance and Marketing
2006 — 2010
Olympia High School
High School Diploma
2002 — 2006
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