Rachana Singh

About Rachana Singh

I’m a strategic B2B marketing leader with 17 years of experience shaping go-to-market strategies and customer engagement programs for global technology brands. I currently lead Customer Advocacy at Genesys, where I drive high-impact initiatives that turn customer success into a competitive advantage—through strategic storytelling, executive engagement, and scalable advocacy programs that influence buying decisions, accelerate sales cycles, and deliver measurable impact on pipeline and bookings. My career spans the full spectrum of GTM execution—from demand generation and account-based marketing to digital strategy, large flagship events, and customer success—anchored in a deep belief that customer experience is central to long-term growth. Prior to Genesys, I led the global GTM marketing function at EdgeVerve (an Infosys company), helping bring AI-powered enterprise platforms to market through integrated, cross-functional campaigns.As marketing continues to evolve at the intersection of AI, data, and human connection, I’m passionate about reimagining how brands engage with customers—not just to drive pipeline, but to build lasting trust, advocacy, and community. I hold advanced credentials in AI-powered marketing, Six Sigma, and digital strategy, and I’m certified in Google Ads and LinkedIn Marketing Solutions.I’m always looking to collaborate with forward-thinking professionals who share a passion for innovation, inclusion, and customer-centric growth. Let’s connect.

Experience

1. Director Customer Advocacy & Engagement Apac

   Genesys

   Jan 2024 — Present · Hyderabad, IN

   Inspired by the conviction that every customer can become a passionate advocate, I\'m dedicated to our mission of nurturing lifelong supporters. I amplify their voices by crafting and executing regional strategies, fueling sales growth and fostering lasting connections. Together, we cultivate a dynamic community of advocates, sharing smart strategies and bold innovations, driving us towards shared success.

Education

• International School of Management Excellence

  Full-Time MBA, Marketing and Strategy

  2008 — 2010

• Indian Statistical Institute(SQC & OR)

  Green Belt- Certification, Six Sigma

  2009 — 2010

• Krishna Public School Raipur

  Higher Secondary School

  2003 — 2005

• Bangalore University

  Bachelor of Science - BS, Biotechnology and Genetics

  2005 — 2008

• Indian Institute of Management, Calcutta

  Advanced Program in AI-Powered Marketing, Marketing

Skills

• Business Development
• Understanding of Organizational Buying Behavior
• Market Analysis
• Management
• Team Management
• Strategy
• Advertising
• Brand Equity
• Marketing
• Market Planning
• Marketing Communications
• Innovative Thinking
• Lead Generation
• Online Marketing
• Brand Developement
• Analytics
• Public Relations
• Internal Communications
• Business Strategy
• Brand Management
• Marketing Strategy
• Six Sigma
• Brand Development
• Market Research