Rachana Venkateswaran
Account Director @Madison World
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WORK HISTORY
Account Director @Madison World
Mumbai, IN
Part of the first integrated planning team at Madison, upgrading from Digital to integrated planning-Successfully managed an annual media budget of over ₹40 Cr+-Facilitated smooth execution of campaigns by liaising between multiple teams across biddable and non-biddable platforms-Implemented KPI-led planning for branding campaigns, tracking SoV, SoE, and SoS for the brands-Received industry recognition and won accolades such as Emvies, Abbys, Smarties, ET Digiplus, IDMA, Digixx, and Digital Awards for outstanding performance in branding campaigns -Collaborating with various teams to introduce groundbreaking and industry-first innovations.
SKILLS
ABOUT RACHANA VENKATESWARAN
Account Director - Madison World|Ex-IPG
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