Rachana Patil
Account Director - Paid Media @Starcom
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WORK HISTORY
Account Director - Paid Media @Starcom
London, GB
EDUCATION
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
Associate's degree, Business/Commerce, General
SVKM's Usha Pravin Gandhi College of Management
Bachelor's degree, Management Studies, Finance, General
SVKM's Usha Pravin Gandhi College of Management
Master's degree, Business/Commerce, General
ABOUT RACHANA PATIL
I’m a digital marketing professional focused on driving measurable growth through effective paid media strategies. I have experience managing million dollar budgets and leading campaigns across B2C and B2B sectors on platforms like Meta, TikTok, YouTube, and Search. Currently at Starcom, I contribute to digital strategy for global clients including Samsung, Invisalign, Primark, and Intersnack. My work involves optimizing performance across a range of channels such as Google Ads, Apple Search Ads, YouTube, Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn. I prioritize data-driven decisions, ROI, and efficient growth across the entire marketing funnel.My approach includes fostering innovation through structured testing. I\'ve been involved in initiatives like Meta collaboration campaigns, exploring Gen AI tools, and implementing advanced formats such as ASC, TTCX, Demand Gen, and PMax. A key success was TTCX activation, where I helped secure client buy-in and scaled into creator-led packages that notably improved engagement and conversions.
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