Rachana Kumari
Marketing Manager @Cipla Health Ltd
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WORK HISTORY
Marketing Manager @Cipla Health Ltd
Mumbai, IN
Astaberry and Unfold
EDUCATION
KVS Pathankot
School, General
Institute of Management Technology, Ghaziabad
PGDM, Marketing
KVS Itarana cantt,Alwar,Rajasthan
SSC and HSC, Science
Manipal Institute of Technology
Bachelor's degree, Chemical Engineering
SKILLS
ABOUT RACHANA KUMARI
Experienced Brand Manager skilled in overseeing the \"CHESTON\" cold and cough brand and the sexual wellness category at CIPLA HEALTH. I also successfully managed the \"Maxirich\" brand, achieving significant milestones such as spearheading impactful TV campaigns, conducting data-driven consumer research, and orchestrating successful product launches. Proficient in celebrity-driven campaigns, PR management, digital marketing, and e-commerce product launches, I have a track record of engaging both internal and external stakeholders effectively, including handling agencies for creative strategy, creative development, packaging, and social media. During my tenure at EMAMI LIMITED, I led international markets for the \"Fair & Handsome\" brand, showcasing strong project management skills in cross-functional coordination. Additionally, my role as an Assistant Brand Manager at Zandu provided valuable insights into ayurvedic supplements, product development, and launch strategies.
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