Rachana Hasyagar
Research Manager|MBA, IIMB
- Role
- Research Principal Manager at G2
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rachana Hasyagar
Competitive and market intelligence strategies| MBA with a flair for strategy and finance…
Experience
Research Principal Manager
May 2022 — Present · Bengaluru, IN
Lead the AI, cloud, and IT infrastructure taxonomy on G2, creating new software categories based on market trends, and vendor discussions- Develop and implement primary research-based surveys, analyzing extensive data to create comprehensive reports on software buyer behavior and industry trends- Present data-driven insights for leaders of software sellers, improving market positioning- Engage with software buyers and sellers, on software market trends, providing data-driven insights to improve market positioning and product strategies, across different forums like webinars and conferences- Lead cross-functional projects across operations, content marketing, and sales teams to enhance the product and offerings.
Education
Indian Institute of Management Bangalore
MBA -Enterprise management
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