Kranthi Rachakonda
AdTech Product expert – AdTech & Video Streaming | Driving OTT Monetization & Scalable Ad Innovation
- Role
- Adtech Product Expert at DAZN
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Kranthi Rachakonda
Product Manager | AdTech & Video Streaming Strategist | Driving Scalable Ad…
Experience
Adtech Product Expert
Mar 2023 — Present · Hyderabad, IN
Driving video ad innovation and monetization across DAZN’s global OTT platforms, progressing from Senior Analyst to Lead Analyst. I lead the design, launch, and optimization of ad formats like Pause Ads, Mid-rolls, and Shoppable Ads, balancing revenue goals with user experience.Product Ownership: Defined roadmaps, authored PRDs, and managed Agile squads across Engineering, QA, UX, and Project Management.Ad Innovation: Delivered 400M+ annual ad impressions through new formats; piloted AI-powered Shoppable Ads and enhanced SSAI/CSAI ad insertion.Scalability: Supported 200M+ concurrent viewers during FIFA Club World Cup, serving 10B+ ads with low latency and reliability.Cross-functional Collaboration: Partner closely with Developers, Architects, PMs, and QA teams to design scalable ad workflows, resolve incidents, and enable smooth rollouts.Optimization: Ran A/B tests on ad load and personalization, preventing 3M+ lost impressions and improving QoS.Insights: Built automated dashboards (Snowflake, GA360, Looker Studio) for real-time monitoring of fill rate, delivery, and viewability.Commercial Impact: Supported RFPs and campaign strategies for global fixtures, aligning inventory planning with advertiser goals.
Education
Satvahana Talent High School
High School, S.s.c
2008 — 2009
AVNIET
Bachelor of Technology (B.Tech.), Mechanical Engineering/Mechanical Technology/Technician
2011 — 2015
Sri Chaitanya Jr. Kalasala
High School, m.p.c
2009 — 2011
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