Rachaiyata de

About Rachaiyata de

I am Rachaiyata De, a results-driven communications professional with proven expertise in shaping brand narratives and driving visibility for some of the world’s most innovative companies. At Burson (WPP), I’ve led strategic media relations and PR campaigns for global giants like Amazon, Nutanix, Intuit, Criteo, NatWest, ZOOM, NIIT University, Remote, Talentsprint, VTEX, Ivanti, Rubrik, Menlo Security, and Databricks.My work spans e-commerce, enterprise tech, cybersecurity, fintech, education, and e-commerce, where I specialize in- High-impact media relations & press strategy- End-to-end campaign management & event execution- Compelling brand storytelling & thought leadership positioningWith a Master’s in Marketing Management from the School of Communication, Manipal, and certifications in growth hacking, market research, and B2B marketing, I bring both strategic insight and tactical precision to every project.I’m passionate about creating communication strategies that don’t just make noise—but make a difference.Let’s connect and collaborate on powerful PR that delivers measurable results.

Experience

1. Account Manager

   Burson

   Jul 2024 — Present · Bengaluru, IN

   Handling clients - Amazon India, Nutanix, Intuit, Criteo, and NatWest Bank, ICANN, driving brand visibility and thought leadership campaigns.• Executed media and communications plans for marquee events: Google Bangalore Office Launch, NASSCOM Startup Conclave, GCC Conclave, and Nutanix.NEXT.• Designed and implemented executive visibility programs, including CEO and CXO messaging, interviews, and bylined articles.• Crafted multi-channel communications campaigns, including press releases, social media content, blogs, and newsletters to amplify client messages.• Oversaw internal communications initiatives for major clients, including employee newsletters, townhalls, leadership updates, and engagement campaigns.

Education

• School of Communication, Manipal

  Master's degree, Marketing/Marketing Managemet

  2016 — 2018

• Manipal Academy of Higher Education

  Bachelor of Arts (BA), Communication, Journalism, development communication, advertising and public relations

  2011 — 2014

Skills

• Advertising
• Editing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Research
• Marketing
• Microsoft Word
• Communication
• Photoshop
• Event Management
• Social Media
• Management
• Microsoft Office
• Public Relations