Rachael Ward
Fractional Chief Marketing Officer @The Marketing Centre
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WORK HISTORY
Fractional Chief Marketing Officer @The Marketing Centre
Hampshire, GB
Fractional CMO | Senior Marketing LeadershipI provide fractional senior marketing leadership and coaching to ambitious businesses, building high-performing marketing functions that drive growth.Current & Recent Engagements:OXTS (Jan 2026 - Present)- Fractional CMO supporting strategic positioning, market expansion and go-to-market clarity across geospatial and autonomy-enabled applications. Working closely with leadership to sharpen value propositions, prioritise markets, and align marketing with product and sales reality.UUL (Jan 2026 - Present)- Senior marketing advisor supporting brand transition, proposition clarity, and commercial storytelling as the business evolves its market positioning. Focused on simplifying complex offers and aligning marketing activity with leadership priorities.Harley Haddow (Jan 2025 – Present) – Multi-disciplinary civil and structural engineering consultancy with offices in London, Manchester, Bristol, Edinburgh and Glasgow. Leading marketing strategy, embedding planning and measurement, and mentoring a two-person marketing team to support long-term growth.REG UK (May 2024 – Present) – SaaS RegTech platform serving the insurance and financial services industry. Acting CMO, directing strategy and execution, overseeing a four-person marketing team, and aligning marketing delivery with commercial and product priorities.Your Overseas Home (Apr 2024 – Present) – Property company supporting UK buyers to purchase homes abroad. Fractional CMO role, leading strategy and overseeing a 10-person marketing team.Viritopia (Apr 2024 – Apr 2025) – Sustainable building solutions business. Provided marketing mentoring and coaching for junior marketing team members.
EDUCATION
Digital Marketing Institute
Level 5 Digital Marketing Pro Certification, Digital Marketing
CIM | The Chartered Institute of Marketing
CIM Level 6 Diploma Professional Digital Marketing , Marketing
SKILLS
ABOUT RACHAEL WARD
Sharp-tongued consultants. Flash agencies. Endless tools, tactics and fads. It’s no wonder some business leaders struggle to take marketing seriously. My mission is to turn around what small and mid-size businesses can achieve from marketing. I’m part of The Marketing Centre which since 2010 has helped business leaders make sense of marketing. To make better decisions and make the most of their marketing investment. We’re not interested in ‘shiny new things’. We do real marketing that drives real business results. The kind that only real experts can deliver.So, if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to have your own Marketing Director from The Marketing Centre’s team.I provide flexible support to businesses that do not have, cannot afford, or do not feel the need for a full-time Marketing Director. Working with you in-house, as your part-time Marketing Director, I will help to grow a profitable business, achieve aspirational goals or even help secure a big exit.Real Results. Real Expertise.The Marketing Centre, Where Real Marketing Happens. If you are interested in knowing more, please contact me at 07•••••••57 or email me at r••••••••@themarketingcentre.com, and we can talk about your business
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